Enterprise Platforms & Product Design

Case Studies & Design Strategy

Platform design, product strategy, and design leadership across enterprise-scale products.

Domain AI : Payments Automotive DMS Design Strategy
Case Study
Transforming Conversational Intelligence with AI Agents
Spearheaded a 4-month initiative to redesign our conversational AI platform, consolidating three disconnected products — Agent Assist, Chat/WhatsApp, and Email — into a unified, LLM-powered agent experience.
Role
Design Manager & Research Lead
Duration
4 months
Team
4 designers
Scope
Agent Assist + Unified Studio
46%
AHT reduction
38%
Agent satisfaction
68%
Self-service resolution
Case Study
Designing Knowledge AI from Zero to One
Storyboarded, researched, and vibe-coded an enterprise knowledge management platform — shipping 80% of production screens through rapid AI-assisted prototyping across 7 integrated modules.
Role
UX Design Lead
Duration
6 months
Platform
Enterprise Web
Approach
Vibe Coding + Storyboarding
7
Core modules
46+
Screens designed
80%
Vibe coded
Case Study
Unifying Multiple Products Into One Platform
A strategic initiative to consolidate fragmented enterprise products into a cohesive, unified platform experience — reducing login friction, support costs, and onboarding time.
Role
UX Design & Research Manager
Duration
6+ months
Scope
Enterprise SaaS
Products
7 → 1 Platform
1
Unified login
85%
Faster navigation
60%
Less support tickets
Domain : Payments
Case Study
From Chaos to Clarity: Redesigning Risk & Compliance at a Global Fintech
Led design and product strategy for three interconnected platforms (SCM, HCP, CCI) that transformed how a global fintech handled risk investigations globally — consolidating 10+ departments into 3 persona-based teams.
Role
Product Designer & PM
Duration
18 months
Team
Solo → Led 2 designers
Products
SCM · HCP · CCI
78%
AHT reduction
44%
CSAT improvement
10→3
Dept consolidation
Domain : Automotive DMS
Case Study
Developer Platform & Nexus API
Took a twice-failed project, aligned a fractured cross-functional team, and shipped two interconnected low-code platforms in 11 months.
Role
Design Manager
Duration
11 months
Team
1 → 3 designers
Scope
Strategy + Design + Product
60+
Dealerships onboarded
200+
Apps built
40%
Cost reduction
Design Strategy
Bridging People, Processes, and Possibilities
Design Philosophy & DesignOps
Design sits at the intersection of human needs and technological potential. Great design isn’t an add-on — it’s the foundation of every product strategy and user experience. A structured approach to building high-performance design teams through team building, workflow optimization, and measurable outcomes.
Principles
Human-Centred Research · Data-Informed Decisions · Innovation & Creativity
08
Core principles
03
Core pillars
09
Operational practices
04
Workshop methods